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 Obey clothing is a marketable political and concious clothing line that captures the essence of the inner city look. Using creative ways of shadowing and displaying art it expresses political and concious values. This urban clothing line is growing at a rapid pace and is becoming inspirational to some. Obey has placed a unique mark in fashion today.

Roca Wear has beacame a household  name world wide and is one of the most popular clothing lines in the hip hop community. Formerly owned by hip hop mougul Jay-Z and Damon Dash the Roca Wear clothing line will be here for the long run.

True Love & False Idols Clothing is known for its colorful bold designs and has a large line of stylish hoodies and designer Tees. Its hittin the urban scene hard and already has a name made as far as the east coast goes. This look I would describe as a Kanye West/ Pharell/ Jim Jones and Lupe Fiasco all in one!  
 

 7 For All Mankind a.k.a Seven Jeans, is the leader in premium denim. When This Los Angles company first hit the scene it grossed 13 million in its first year which was about 7 years ago. Today, Seven Jeans is among the favorites for fit and comfort, and is one of the most common worn jeans in Hollywood. Being one if the most popular brands in denim jeans , Seven jeans are sold mainly at luxury stores such as Saks Fifth avenue and Neiman Marcus but can be found all over the world.

Diesel Jeans is known for its trend setting designs ,and unique way of putting designs together to give their clothes an edge in look. Their Jeans is what I would say are the most popular do to the fit and sturdy quality. Moreover, Diesel Jeans is a good look!

Ed Hardy clothing  founded by Christian Audigier which created that edgy trucker look Von Dutch once had. Ed hardy clothing was inspired through an urban rocker look,  but what makes it Ed Hardy most unique is that designs of ed hardy are created by Don Ed Hardy. Don Ed Hardy is a painter, printmaker and tattoo artist. Fascinated by tattoos since childhood, Hardy has become a master of his craft while continuing his work in the more traditional mediums of painting and drawing, he has been doing so for the past 40 years. Ed Hard y is like wearing a Picasso!

Famous Stars and Straps is becoming one of the most popular urban clothing labels around creating a look that is particular worn by people with a little edge to them, or swagg. The look was made famous byTravis Barker and made a buzz in 2007 but Famous Stars and Straps has been doing the damn thing since 99'. Now sponsoring some of the top extreme sports athletes from skateboarder Jereme Rogers to freestle bike rider Rick Thorne, Famous Stars and Straps  is the real deal!

GRN Apple tree took the natural approach to fashion. Infact, one of their saying is," We do not choose our colors becuase they already been provided in nature." Using natural colors in graphic design and paintings from designer Luis Antonio , this 5 year old clothing company has growing room. The collection of hoodies and tees relates to streets as well as creative colorful minds.

Monarch Clothing brand is a fresh new clothing line that blends new fashions with old world style. The Monarchy clothing collection includes weathered tees and hoodies with a full line of fashion denim jeans. We like this line for their extensive attention to detail. From the first day you wear the clothing, it looks well worn, relaxed and as if you weren't even trying to look good.

Led by the vision of Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions, is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. Since its inception in 1992, Phat Fashions remains committed to the principles that took it from a small New York City showroom to a multi-million dollar business. Phat Fashions' success is a result of the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand. Check out what UrbanSteez cooked up for you!

Sean "Diddy" Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style. Sean John for the past 5 years has been on top of the fashion chain, need I say more!  
 

True Religion Jeans Launched in Los Angeles in 2002 and beacame an instant sucess.  The Los Angeles based premium denim company has become known for its intense attention to detail from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes. The button closed and arched flapped back pockets is what makes True religion Jeans stand out. True Religion Jeans, a Hollywood Favorite.

Various urban tee's include different music genre's and themes. From , punk , rock, to hip hop!  Names Include, Bob Marley, Pink Floyd, Ramones, Notorious BIG, Run DMC, Beatles, Jimi Hendrix etc.) All tees are the official tees of each music group or artist displayed.

Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect. As it has since day one, The Institute's product line continues to be heavily influenced by skateboarding, graffiti, hip-hop, punk, and everything in between. The Manhattan-based brand proudly serves up a wide range of casual, utilitarian looks for men, women, and youths that fuse authentic military-influenced overtones with iconic Zoo York City imagery to capture the raw essence of NYC.