“Alterius non sit qui suus esse potest” .. a Latin phrase for “let no man belong to another that can belong to himself” is a motto artist/producer/entrepreneur King Norman III lives by. The Chicago native launched BYOB4Life after quitting his job to pursue his dreams in hopes of inspiring others to do the same through his music and philanthropic efforts.
In 2008 Norman launched BYOB4life, a boutique record label/management company with the intent of furthering the music careers of his friends while still working a full-time job. ”From the beginning I found out the music business was more business than music so I took a step back from creating.” Norman dove in promoting and booking shows for his friends but his work ethic was not matched by his peers.. “I wanted it more for them than they wanted it for themselves. I was promoting & booking shows, setting up photo shoots, studio time and they wouldn’t show. So to prove a point I gathered all my resources and released my own independent album on my own label.”